Marketing Major - Bachelor of Science (BS)
The Department of Marketing faculty at UW-La Crosse considers the educational, personal, and professional development of marketing students to be their number one priority. The Department of Marketing is dedicated to providing an in-depth understanding of marketing activity, in both domestic and international settings. Graduates are prepared to enter a variety of marketing related positions upon graduation. Students in this major are presented with opportunities to more fully develop and explore their specific marketing and career interests while progressing through their course work.
(College of Business Administration)
College of Business Administration (CBA) core requirements
All students enrolled in any program within the college are required to complete the following:
- College of Business (CBA) core courses
- CBA upper division prerequisite requirement: Most professional, upper division courses (300/400-level) in the CBA require students to have the following to register into the course:
Curriculum
24 credits
| Code | Title | Credits |
|---|---|---|
| Core | 12 | |
| International Marketing | ||
| Consumer Behavior | ||
| Market Research | ||
| Marketing Management | ||
| Electives | 12 | |
| Sustainability in Marketing | ||
| Social Media Marketing | ||
| Integrated Marketing Communications | ||
| Professional Selling | ||
| Strategic Brand Management | ||
| Business Marketing and Distribution | ||
| Services Marketing | ||
| Marketing Forum | ||
| Marketing Application and Advanced Research 1 | ||
| Comparative Marketing Systems | ||
| Sports and Recreation Marketing | ||
| International Marketing Strategies | ||
| Advanced Marketing Internship 1 | ||
| Digital Marketing and Analytics | ||
| Marketing Analytics | ||
| Sales Force Management | ||
| Advanced Marketing Independent Study 1 | ||
| Digital Content and User Experience Writing | ||
| Total Credits | 24 | |
All students must complete the general education, college core, major/minor, and university degree requirements to qualify for a degree. All enrolled students have access to a degree audit to track all of these requirements.
College of Business Administration core requirements
All students enrolled in any program within the college must complete the 16 business core courses listed below and all requirements for the major (see department listings). MGT 449 must be taken in the semester of graduation.
| Code | Title | Credits |
|---|---|---|
| ACC 221 | Accounting Principles I 1 | 3 |
| ACC 222 | Accounting Principles II 1 | 3 |
| BLAW 205 | The Legal and Ethical Environment of Business 1 | 3 |
| ECO 110 | Microeconomics and Public Policy 1 | 3 |
| ECO 120 | Global Macroeconomics 1 | 3 |
| ECO 230 | Data Analysis for Business Applications | 3 |
| ENG 110 | College Writing II 1 | 3 |
| FIN 355 | Principles of Financial Management | 3 |
| IS 220 | Information Systems for Business Management | 3 |
| MGT/MKT 301 | Business Communication | 3 |
| MGT 308 | Organizational Behavior | 3 |
| MGT 393 | Production and Operations Management | 3 |
| MKT 309 | Principles of Marketing | 3 |
| MTH 160 | Mathematics for Business 1 | 4 |
| or MTH 175 | Applied Calculus | |
| or MTH 207 | Calculus I | |
| STAT 145 | Elementary Statistics (or equivalent) 1 | 4 |
| or STAT 245 | Probability and Statistics | |
| Capstone - taken in the semester of graduation | ||
| MGT 449 | CBA Capstone: Applied Business Strategy | 3 |
| Total Credits | 50 | |
- 1
A grade of "C" or better required.
Upper division prerequisite requirement
Most professional, upper division courses (300/400 level) in the CBA require students to have the following to register into the course:
1. A grade of "C" or better in ACC 221, ACC 222, BLAW 205, ECO 110, ECO 120, ENG 110,
MTH 160/MTH 175 /MTH 207, and STAT 145/STAT 245;
2. 54 credits or higher earned (or in progress).
Baccalaureate degree requirements
Candidates for the Bachelor of Arts or the Bachelor of Science degrees must accomplish the following:
- Fulfill the Core General Education Requirements (CGER).
- Complete the courses prescribed by the Undergraduate Curriculum Committee for the degree desired in the respective school or college.
- Earn a minimum of 120 semester credits with at least a 2.00 cumulative GPA.1, 2
- At least 40 credits must be earned in 300/400 level courses. Transfer courses earned or transferred at the 300/400 level apply to this requirement.
- Complete major and minor requirements with at least a 2.00 GPA1, 2 in each major and minor (and concentration or emphasis, if selected).
- A minimum of 30 semester credits in residence at UWL is required for graduation. (See undergraduate resident requirement.)
- Submit an application for graduation via the "Submit Intent to Graduate" link in the WINGS Student Center as soon as the student has registered for his or her final semester or summer term in residence. December and winter intersession graduates should apply by May 1. May and summer graduates should apply by December 1.
- 1
Grade point average requirements for some programs will be considerably higher than 2.00. Re-entering students may be required to earn credits in excess of the 120 needed for graduation in any curriculum to replace credits earned in courses in which the content has changed substantially in recent years. Each case will be judged on its own merit.
- 2
The grade point average recorded at the time the degree is awarded will not be affected by future enrollment.
No degree will be awarded unless all requirements are fulfilled and recorded within 30 days after the official ending date of each term.
Below is a sample degree plan that can be used as a guide to identify courses required to fulfill the major and other requirements needed for degree completion. A student's actual degree plan may differ depending on the course of study selected (second major, minor, etc.). Also, this sample plan assumes readiness for each course and/or major plan, and some courses may not be offered every term. Review the course descriptions or the class timetable for course offering information.
The sample degree plans represented in this catalog are intended for first-year students entering UWL in the fall term. Students should use their degree audit and work closely with their advisor(s) and college dean's office to ensure declaration and completion of all requirements in a timely manner.
Core General Education Program
The Core General Education Requirement (CGER) is the common educational experience for all undergraduates at UWL. Sample degree plans include CGER placeholders to ensure completion of the core general education requirements. The CGER category listed in parentheses indicated the recommended course to help complete CGER and the program requirements. Transferred courses may alter the plan. Courses may be rearranged to fit the needs or recommendations of the student’s program of study. CGER courses may be taken during winter term (January between the semesters) and summer to reduce the course load during regular terms (fall and spring). Students should consult with their advisor and/or the college academic services director in their college/school for assistance with course and schedule planning. Refer to the Core General Education Requirements for more specific details.
At least 40 credits of the 120 credits required must be earned at the 300/400-level.
Note: New students and transfer students with less than 12 credits earned are required to take The Eagle Advantage for College Success (UWL 100, 2 cr.) or FYS 100 First-Year Seminar (3 cr.) during one of their first two semesters at UWL.
This sample degree plan does not establish a contractual agreement. It identifies the minimum requirements a student must successfully complete, to qualify for a degree, in a format intended to assist the student in planning their academic career. Actual degree plans may differ.
| Year 1 | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| ECO 110 or 120 (CGER SBS-BS Social & Behavioral Science: Social & Behavioral Studies)1 | 3 | ECO 110 or 1201 | 3 |
| ENG 110 (CGER CL-WL Communication & Literacy: Written Literacy)1 | 3 | CST 110 (CGER CL-SL Communication & Literacy: Spoken Literacy) | 3 |
| MTH 160, 175, or 207 (Depending on math placement exam results)1 | 4 | STAT 145 (CGER MQR-QR Mathematics & Quantitative Reasoning: Quantitative Reasoning)1 | 4 |
| CGER HA-AA Humanities & Arts: Arts & Aesthetics | 3 | UWL 100 or FYS 100 (CGER SBS-FS Social & Behavioral Science: Social Foundation for Success) | 2 |
| CGER HA-PDU Humanities & Arts: Pasts that Define Us | 3 | CGER CP-CU Civics & Perspective: Communities of the United States | 3 |
| 16 | 15 | ||
| Year 2 | |||
| Fall | Credits | Spring | Credits |
| ACC 2211 | 3 | ACC 2221 | 3 |
| CGER NSWL-MBP Natural Science & Wellness: Mind, Body, & Planet | 3 | BLAW 2051 | 3 |
| CGER NSW-ES Natural Science & Wellness: Experiential Science | 4 | IS 220 | 3 |
| University Elective | 2 | CGER CL-SWT Communication & Literacy: Stories We Tell | 3 |
| University Elective | 3 | University Elective | 4 |
| 15 | 16 | ||
| Year 3 | |||
| Fall | Credits | Spring | Credits |
| MGT 301 or MKT 301 | 3 | FIN 355 | 3 |
| MGT 308 | 3 | MKT 341 | 3 |
| MKT 309 | 3 | MKT 362 | 3 |
| ECO 230 | 3 | MKT 367 | 3 |
| University Elective | 3 | CGER CP-CW Civics & Perspective: Cultures of Our World | 3 |
| 15 | 15 | ||
| Year 4 | |||
| Fall | Credits | Spring | Credits |
| MGT 393 | 3 | MGT 449 | 3 |
| Marketing Elective (300/400-level)2 | 3 | MKT 479 | 3 |
| Marketing Elective (300/400-level)2 | 3 | Marketing Elective (300/400-level)2 | 3 |
| Marketing Elective (300/400-level)2 | 3 | University Elective | 4 |
| University Elective | 3 | ||
| 15 | 13 | ||
| Total Credits: 120 | |||