Exercise and Sport Science Major: Sport Management Emphasis - Bachelor of Science (BS)

(College of Science and Health)

Admission to program

Admission to the sport management emphasis is competitive and not all who apply may be accommodated. From those applying each year, approximately 30 will be admitted into the sport management emphasis. To be considered for admission to the exercise and sport science major: sport management emphasis, the student must have:

  1. Completed or be "in progress" of completing at least 30 semester credits, including general education credits and the two pre-admission core courses (BIO 100 or BIO 105 or MIC 100; ESS 110) with a grade of at least "C" in each of these core courses.
  2. A cumulative UWL GPA of 2.75 or higher.
  3. Applications are due October 1 to be considered for admission to the program spring semester or February 1 to be considered for admission to the program for fall semester. All candidates must meet academic, professional involvement, and personal qualifications and be approved by the Sport Management Advisory Board. Consideration for selection is based on the following criteria:
    1. Cumulative UWL GPA;
    2. Professional involvement;
    3. Professional site visitations/observations/work experiences;
    4. Writing skills; and
    5. Interview.

Retention and advancement

  1. Once admitted, a 2.75 GPA (cumulative and major) must be maintained and a "C" grade or better must be earned in all required and elective major courses for retention in the program. Students whose GPA falls below 2.75 will be placed on program probation for one semester. Failure to achieve a 2.75 GPA (cumulative and major) by the end of the probation semester will result in ineligibility to continue in the program.
  2. To be admitted to ESS 450 Exercise and Sport Science Internship, students must achieve a 2.75 cumulative and major GPA and have successfully completed all program course work.

For complete details regarding application procedures, contact the Sport Management Program Director in the Department of Exercise and Sport Science.


67 credits

Core courses
ESS 110Introduction to Sport Management2
ESS 145Sport Management and Communication2
ESS 205Human Anatomy and Physiology for Exercise Science I3
ESS 206Human Anatomy and Physiology for Exercise Science II3
ESS 320Field Experience in Sport Management3
ESS 373Media and Public Relations in Sport Management3
ESS 407Sport Management and Society3
ESS 410Legal Implications of Sport and Activity2
ESS 421Sport Operations Management/Event and Venue Management3
ESS 432Financial Aspects of Sport3
ESS 445Planning Facilities for Physical Activity and Sport3
ESS 447Administration in Fitness and Sport3
ESS 448Promotion and Development of Fitness and Sport Programs3
ESS 449Seminar in Fitness/Sports Management1
ESS 450Exercise and Sport Science Internship12
ACC 221Accounting Principles I3
MGT 308Organizational Behavior3
MKT 309Principles of Marketing3
CST 260Professional Communication3
or ENG 307 Writing for Management, Public Relations and the Professions
ECO 320Economics of Sports3
or MKT 370 Professional Selling and Sales Management
Elective courses
Select three credits of the following:3
Safety, First Aid and CPR
Prevention and Care of Athletic Injuries
Physiology of Exercise
Nutrition and Sport
Psychology of Coaching Competitive Athletics
Strength Training Techniques and Programs
Information Systems for Business Management
Principles of Financial Management
The Legal and Ethical Environment of Business
Business Law
Human Resource Management
Integrated Marketing Communications
Sports and Recreation Marketing
Operation and Management of Swimming Pools and Spas
Total Credits67

General education requirements

Exercise and sport science majors with sport management emphasis are required to take BIO 100 or BIO 105 or MIC 100, ECO 110 and HPR 105 to meet prerequisites for advanced courses and/or for admission to the emphasis. These courses will also fulfill general education requirements.

All students must complete the general education, college core (waived for exercise and sport science: sport management emphasis majors), major/minor, and university degree requirements in order to qualify for a degree. The easiest way to track all of these requirements is to refer to the Advisement Report (AR) found in the Student Information System (WINGS) Student Center. All enrolled students have access to the AR.  

Baccalaureate degree requirements

Candidates for the Bachelor of Arts or the Bachelor of Science degrees must accomplish the following:

  1. Fulfill the general education requirements.
  2. Complete at least one ethnic studies (diversity) course.
  3. Complete the courses prescribed by the Undergraduate Curriculum Committee for the degree desired in the respective school or college.
  4. Earn a minimum of 120 semester credits with at least a 2.00 cumulative GPA.1, 2
  5. At least 40 credits must be earned in 300/400 level courses. Transfer courses earned or transferred at the 300/400 level apply to this requirement.
  6. Complete major and minor requirements with at least a 2.00 GPA1, 2 in each major and minor (and concentration or emphasis, if selected).
  7. A minimum of 30 semester credits in residence at UWL is required for graduation. (See undergraduate resident requirement.)
  8. Submit an application for graduation via the "Apply for Graduation" link in the WINGS Student Center as soon as the student has registered for his or her final semester or summer term in residence. December and winter intersession graduates should apply by May 1. May and summer graduates should apply by December 1.

Grade point average requirements for some programs will be considerably higher than 2.00. Re-entering students may be required to earn credits in excess of the 120 needed for graduation in any curriculum in order to replace credits earned in courses in which the content has changed substantially in recent years. Each case will be judged on its own merit.


The grade point average recorded at the time the degree is awarded will not be affected by future enrollment.

No degree will be awarded unless all requirements are fulfilled and recorded within 30 days after the official ending date of each term.

Below is a sample degree plan that can be used as a guide to identify courses required to fulfill the major and other requirements needed for degree completion. A student's actual degree plan may differ depending on the course of study selected (second major, minor, etc.). Also, this sample plan assumes readiness for each course and/or major plan, and some courses may not be offered every term. Review the course descriptions or the class timetable for course offering information.

The sample degree plans represented in this catalog are intended for first-year students entering UWL in the fall term. Students should use the Advisement Report (AR) in WINGS and work closely with their faculty advisor(s) and college dean’s office to ensure declaration and completion of all requirements in a timely manner.

General Education Program
The general education curriculum (Gen Ed) is the common educational experience for all undergraduates at UWL. Sample degree plans include Gen Ed placeholders to ensure completion of the general education requirements. Courses may be rearranged to fit the needs or recommendations of the student’s program of study. Gen Ed courses may be taken during winter term (January between the semesters) and summer to reduce the course load during regular terms (fall and spring). Students should consult with their advisor and/or the college academic services director in their college/school for assistance with course and schedule planning. Refer to the general education requirements for more specific details.

At least 40 credits of the 120 credits required must be earned at the 300/400-level. 

Note: New students and transfer students with 15 or fewer credits earned are required to take FYS 100 First-Year Seminar (3 cr.) during one of their first two semesters at UWL.

This sample degree plan does not establish a contractual agreement. It identifies the minimum requirements a student must successfully complete, to qualify for a degree, in a format intended to assist the student in planning their academic career. Actual degree plans may differ.

This major is exempt from the CSH College Core requirement. 

Year 1
ESS 1102ECO 110 (Gen Ed Self & Society)3
BIO 100, 105, or MIC 100 (Gen Ed Natural Lab Science)14ESS 1452
HPR 105 (Gen Ed Health & Well-Being)3CST 110 (Gen Ed Literacy- Oral)3
ENG 110 or 112 (Gen Ed Literacy - Written)3Gen Ed Math4
FYS 100 (Gen Ed First-Year Seminar)3Gen Ed World History3
Meet with faculty advisor to discuss admission requirements for the ESS-Sport Management program. Gen Ed Arts2-3
 15 17
Year 2
ESS 2053ESS 2063
Gen Ed Humanistic Studies3ACC 2213
Gen Ed Minority Cultures3CST 260 or ENG 3073
University Elective3Gen Ed Global Studies3
Gen Ed Arts2-3University Elective3
Apply for admission to ESS-Sport Management program--see WINGS advisement report and ESS-Sport Management website for details.  
 15 15
Year 3
ESS 4073ESS 4323
ESS 3203ESS 4213
ESS 4102MGT 3083
MKT 3093ECO 320 or MKT 3703
ESS 3733Sport Management Elective3
University Elective2-3 
 17 15
Year 4
ESS 4473ESS 45012
ESS 4491 
ESS 4453 
ESS 4483 
Gen Ed Math Logical Systems/Modern Languages3-4 
 14 12
Total Credits: 120

MIC 100 or BIO 100 recommended.