Marketing Major - Bachelor of Science (BS)
The Department of Marketing faculty at UW-La Crosse considers the educational, personal, and professional development of marketing students to be their number one priority. The Department of Marketing is dedicated to providing an in-depth understanding of marketing activity, in both domestic and international settings. Graduates are prepared to enter a variety of marketing related positions upon graduation. Students in this major are presented with opportunities to more fully develop and explore their specific marketing and career interests while progressing through their course work.
(College of Business Administration)
Admission
Admission to the College of Business Administration
300/400 level marketing courses are open only to those students who have been admitted to the business program and students in business-related programs for which such a course is specifically required. Exceptions to this policy may be made only by the College of Business Administration Dean.
Curriculum
24 credits
| Code | Title | Credits |
|---|---|---|
| Core | 12 | |
| International Marketing | ||
| Buyer Behavior | ||
| Market Research | ||
| Marketing Management | ||
| Electives | ||
| Select an additional 12 credits from 300/400 level MKT courses. 1, 2, 3 | 12 | |
| Total Credits | 24 | |
- 1
A maximum of three credits may come from MKT 415, MKT 450, or MKT 499.
- 2
CBA core courses such as MKT 301, MKT 309, and MKT 323 cannot be applied toward the major. MKT 310 and MKT 480, which are cross-listed with MGT, also cannot be applied toward the major.
- 3
Students with interests in special areas should work closely with their advisors on course selection.
All students must complete the general education, college core, major/minor, and university degree requirements in order to qualify for a degree. The easiest way to track all of these requirements is to refer to the Advisement Report (AR) found in the Student Information System (WINGS) Student Center. All enrolled students have access to the AR.
College of Business Administration (CBA) core requirements
All students enrolled in any program within the college must complete the 16 business core courses listed below and all requirements for the major (see department listings). Courses numbered at the 100 and 200 level as well as MGT/MKT 301 are considered pre-business courses. MGT 449 must be taken in the semester of graduation.
| Code | Title | Credits |
|---|---|---|
| ACC 221 | Accounting Principles I | 3 |
| ACC 222 | Accounting Principles II | 3 |
| BLAW 205 | The Legal and Ethical Environment of Business | 3 |
| ECO 110 | Microeconomics and Public Policy | 3 |
| ECO 120 | Global Macroeconomics | 3 |
| ECO 230 | Data Analysis for Business Applications | 3 |
| ENG 110 | College Writing | 3 |
| or ENG 112 | College Writing AP (Advanced Placement) | |
| FIN 355 | Principles of Financial Management | 3 |
| IS 220 | Information Systems for Business Management | 3 |
| MGT/MKT 301 | Business Communication | 3 |
| MGT 308 | Organizational Behavior | 3 |
| MGT 393 | Production and Operations Management | 3 |
| MKT 309 | Principles of Marketing | 3 |
| MTH 160 | Mathematics for Business | 4-5 |
| or MTH 175 | Applied Calculus | |
| or MTH 207 | Calculus I | |
| STAT 145 | Elementary Statistics (or equivalent) | 4 |
| Capstone - taken in the semester of graduation | ||
| MGT 449 | CBA Capstone: Applied Business Strategy | 3 |
| Total Credits | 50-51 | |
Baccalaureate degree requirements
Candidates for the Bachelor of Arts or the Bachelor of Science degrees must accomplish the following:
- Fulfill the general education requirements.
- Complete at least one ethnic studies (diversity) course.
- Complete the courses prescribed by the Undergraduate Curriculum Committee for the degree desired in the respective school or college.
- Earn a minimum of 120 semester credits with at least a 2.00 cumulative GPA.1, 2
- At least 40 credits must be earned in 300/400 level courses. Transfer courses earned or transferred at the 300/400 level apply to this requirement.
- Complete major and minor requirements with at least a 2.00 GPA1, 2 in each major and minor (and concentration or emphasis, if selected).
- A minimum of 30 semester credits in residence at UWL is required for graduation. (See undergraduate resident requirement.)
- Submit an application for graduation via the "Apply for Graduation" link in the WINGS Student Center as soon as the student has registered for his or her final semester or summer term in residence. December and winter intersession graduates should apply by May 1. May and summer graduates should apply by December 1.
- 1
Grade point average requirements for some programs will be considerably higher than 2.00. Re-entering students may be required to earn credits in excess of the 120 needed for graduation in any curriculum in order to replace credits earned in courses in which the content has changed substantially in recent years. Each case will be judged on its own merit.
- 2
The grade point average recorded at the time the degree is awarded will not be affected by future enrollment.
No degree will be awarded unless all requirements are fulfilled and recorded within 30 days after the official ending date of each term.
Below is a sample degree plan that can be used as a guide to identify courses required to fulfill the major and other requirements needed for degree completion. A student's actual degree plan may differ depending on the course of study selected (second major, minor, etc.). Also, this sample plan assumes readiness for each course and/or major plan, and some courses may not be offered every term. Review the course descriptions or the class timetable for course offering information.
The sample degree plans represented in this catalog are intended for first-year students entering UWL in the fall term. Students should use the Advisement Report (AR) in WINGS and work closely with their faculty advisor(s) and college dean’s office to ensure declaration and completion of all requirements in a timely manner.
General Education Program
The general education curriculum (Gen Ed) is the common educational experience for all undergraduates at UWL. Sample degree plans include Gen Ed placeholders to ensure completion of the general education requirements. Courses may be rearranged to fit the needs or recommendations of the student’s program of study. Gen Ed courses may be taken during winter term (January between the semesters) and summer to reduce the course load during regular terms (fall and spring). Students should consult with their advisor and/or the college academic services director in their college/school for assistance with course and schedule planning. Refer to the general education requirements for more specific details.
At least 40 credits of the 120 credits required must be earned at the 300/400-level.
Note: New students and transfer students with 15 or fewer credits earned are required to take FYS 100 First-Year Seminar (3 cr.) during one of their first two semesters at UWL.
This sample degree plan does not establish a contractual agreement. It identifies the minimum requirements a student must successfully complete, to qualify for a degree, in a format intended to assist the student in planning their academic career. Actual degree plans may differ.
| Year 1 | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| ECO 110 or 120 (Gen Ed Global Studies/ Gen Ed Self & Society)1 | 3 | ECO 110 or 120 (Gen Ed Global Studies/ Gen Ed Self & Society)1 | 3 |
| ENG 110 or 112 (Gen Ed Literacy - Written)1 | 3 | CST 110 (Gen Ed Literacy - Oral) | 3 |
| MTH 160, 175, or 207 (Depending on math placement exam results)1 | 4 | STAT 145 (Depending on math placement exam results)1 | 4 |
| Gen Ed Arts | 2 | FYS 100 (Gen Ed First-Year Seminar) | 3 |
| Gen Ed World History | 3 | Gen Ed Minority Cultures | 3 |
| 15 | 16 | ||
| Year 2 | |||
| Fall | Credits | Spring | Credits |
| ACC 2211 | 3 | ACC 2221 | 3 |
| University Elective | 3 | BLAW 2051 | 3 |
| Gen Ed Health & Well-Being | 3 | IS 220 | 3 |
| Gen Ed Arts | 2 | University Elective | 4 |
| Gen Ed Natural Lab Science | 4 | Gen Ed Humanistic Studies | 3 |
| Apply to the Business Program | |||
| 15 | 16 | ||
| Year 3 | |||
| Fall | Credits | Spring | Credits |
| MGT 301 or MKT 301 | 3 | FIN 355 | 3 |
| MGT 308 | 3 | MKT 341 | 3 |
| MKT 309 | 3 | MKT 362 | 3 |
| ECO 230 | 3 | MKT 367 | 3 |
| University Elective | 3 | University Elective | 3 |
| 15 | 15 | ||
| Year 4 | |||
| Fall | Credits | Spring | Credits |
| MGT 393 | 3 | MGT 449 | 3 |
| Marketing Elective (300/400-level)2 | 3 | MKT 479 | 3 |
| Marketing Elective (300/400-level)2 | 3 | Marketing Elective (300/400-level)2 | 3 |
| Marketing Elective (300/400-level)2 | 3 | University Elective | 4 |
| University Elective | 3 | ||
| 15 | 13 | ||
| Total Credits: 120 | |||
- 1
A grade of "C" or better is required for admission to the CBA Business Program.
- 2
CBA core courses such as MKT 301, MKT 309, and MKT 323 cannot be applied toward the major. Cross-listed courses MKT 310 and MKT 480 also cannot be applied toward the major. Students with interests in special areas should work closely with their advisors on course selection. A maximum of three credits may come from MKT 415 or MKT 450 or MKT 499.