2016-17 Catalog

Publication date June 2016

Communication Studies Major: Broadcast and Digital Media Emphasis - Bachelor of Arts (BA)

Admission requirements

(All colleges, excluding teacher certification programs)

39 credits

Core requirements
CST 190Introduction to Communication Studies3
CST 301Theories of Communication3
CST 498Research Methods in Communication3
CST 499Senior Project in Communication Studies3
Required
CST 271Contemporary Media in Everyday Life3
CST 274Television Production3
CST 370Broadcast Media Writing3
or CST 374 Television Workshop
CST 471Broadcast and Digital Media Management3
Select nine credits of electives, one from each emphasis area (see below)9
Select a minimum of six credits of electives from any CST course 16
Total Credits39
1

 excluding CST 110

Areas of emphasis:

Interpersonal communications

CST 230Interpersonal Communication3
CST 330Nonverbal Communication3
CST 332Intercultural Communication3
CST 333Lying and Deception in Human Interaction3
CST 334Gender Communication3
CST 336Family Communication3
CST 337Communication and Race3
CST 338Sexuality and Romance in Media3

Advocacy & communication criticism

CST 210Presentational Speaking3
CST 215Influence, Advocacy and Social Responsibility3
CST 310Debate3
CST 315Communication Criticism3
CST 410Advocacy and Argumentation3
CST 412Advocacy and Persuasion3
CST 413Advocacy and Persuasive Campaigns3
CST 415Advanced Topics in Advocacy and Communication Criticism3
CST 419Communication, Media and Identity3

Organizational & professional communication

CST 260Professional Communication3
CST 350Organizational Communication3
CST 351Interviewing: Principles and Processes3
CST 354Health Communication3
CST 355Diversity and Organizational Communication3
CST 360Public Relations3
CST 365Communication in Teams3
CST 380Communicating Leadership3

All students must complete the general education, college core, major/minor, and university degree requirements in order to qualify for a degree. The easiest way to track all of these requirements is to refer to the Advisement Report (AR) found in the Student Information System (WINGS) Student Center. All enrolled students have access to the AR. 

College of Liberal Studies (CLS/SAC) Bachelor of Arts core requirements

The following conditions apply to one or both Bachelor of Arts and Bachelor of Science degrees:

  1. Students majoring in English or in a modern language must earn a Bachelor of Arts degree (education majors earn a Bachelor of Science degree).
  2. Students majoring in other CLS programs may choose either a B.A. or a B.S. degree.
  3. Language courses (CHI, FRE, GER, RUS, SPA, MLG) used to fulfill general education requirement: "Mathematical/logical systems and modern languages" (GE 02, category 2) may also be used to meet the B.A. and B.S. language requirements.
  4. All other courses used to meet the requirements below must be in addition to the minimum 39 credits required in the General Education Program.
  5. At least one course in the B.A. or B.S. college degree program (core requirements) must be a CLS designated diversity course.
  6. Applicable courses may be found on the CLS B.A./B.S. Degree Option Course List or in the Advisement Report (AR) when the degree has been declared.

Courses used to fulfill general education requirements will not apply to core requirements except for language courses (CHI, FRE, GER, RUS, SPA, MLG) that count in the general education requirement: "Mathematical/logical systems and modern languages" (GE 02, category 2).

Declare ONE of the following tracks in the CLS Academic Services Office in 260 Morris Hall:

A. Language track

  1. Native speakers of English complete:
    Select one of the following:
    Intermediate Chinese II
    Intermediate French II
    Intermediate German II
    Intermediate Russian II
    Intermediate Spanish II
    World Languages: Intermediate II
    Heritage Language: Intermediate
    Heritage Language: Advanced
    Non-native speakers of English: score at least 80 on the La Crosse Battery of exams for non-native speakers of English; or submit a TOEFL or IELTS score that meets the university's English language proficiency requirement for admission; or complete ESL 252 or ESL 253, and one additional course from ESL 250, ESL 251, ESL 252, ESL 253. (Contact the English as a Second Language Institute for eligibility and regulations); and
  2. Two additional courses outside of the student's major in two of the following: humanities, social sciences or fine arts.

B. Humanities track

  1. One modern language course 102 or higher or an Office of International Education (OIE) approved semester long study abroad experience combined with the INS 250, INS 251, INS 252 sequence; and
  2. Two additional courses outside the department of the student's major from two different departments chosen from: history, English, philosophy; and
  3. One additional course in social sciences or fine arts.

C. Fine arts track

  1. One modern language course 102 or higher or an Office of International Education (OIE) approved semester long study abroad experience combined with the INS 250, INS 251, INS 252 sequence; and
  2. Two additional courses outside the department of the student's major from two different departments chosen from: art, communication studies, music, theatre; and
  3. One additional course in social sciences or humanities.
In addition to all other College of Liberal Studies core requirements, all students in CLS must complete a second major, minor, or program option by satisfying one of the following:
  1. Complete a minor (or second major) outside of the student's major program, consisting of at least 18 credits; or
  2. Complete an emphasis, program or concentration of at least 18 credits outside the student's major program. General education courses may apply provided they are not being used to fulfill minimum general education requirements; or
  3. Complete 18 credits in two or more departments or programs (at least 12 credits earned at the 300/400 level). These courses must be outside the student's major department and can be from any college. General education courses may apply provided they are not being used to fulfill minimum general education requirements.

Baccalaureate degree requirements

Candidates for the Bachelor of Arts or the Bachelor of Science degrees must accomplish the following:

  1. Fulfill the general education requirements.
  2. Complete at least one ethnic studies (diversity) course.
  3. Complete the courses prescribed by the Undergraduate Curriculum Committee for the degree desired in the respective school or college. (No substitutions for graduation may be made in course requirements for a major or minor after the fourth week of the last semester of the senior year.)
  4. Earn a minimum of 120 semester credits with at least a 2.00 cumulative GPA.1 At least 40 credits must be earned in 300/400 (senior college) level courses. Courses earned at the 100/200 level that transferred to UWL as 300/400 level courses do not apply to this requirement nor do courses from two-year schools.
  5. Complete major and minor requirements with at least a 2.00 GPA1 in each major and minor (and concentration or emphasis, if selected).
  6. A minimum of 30 semester credits in residence at UWL is required for graduation. (See undergraduate resident requirement.)
  7. Submit an application for graduation via the "Apply for Graduation" link in the WINGS Student Center as soon as the student has registered for his or her final semester or summer term in residence. December and winter intersession graduates should apply by May 1. May and summer graduates should apply by December 1.
1

Grade point average requirements for some programs will be considerably higher than 2.00. Re-entering students may be required to earn credits in excess of the 120 needed for graduation in any curriculum in order to replace credits earned in courses in which the content has changed substantially in recent years. Each case will be judged on its own merit.

No degree will be awarded unless all requirements are fulfilled and recorded within 30 days after the official ending date of each term.

Below is a sample degree plan that can be used as a guide to identify courses required to fulfill the major and other requirements needed for degree completion. A student's actual degree plan may differ depending on the course of study selected (second major, minor, etc.). Also, this sample plan assumes readiness for each course and/or major plan, and some courses may not be offered every term. Review the course descriptions or the class timetable for course offering information.

The sample degree plans represented in this catalog are intended for first-year students entering UWL in the fall term. Students should use the Advisement Report (AR) in WINGS and work closely with their faculty advisor(s) and college dean’s office to ensure declaration and completion of all requirements in a timely manner.

General Education Program
The general education curriculum (Gen Ed) is the common educational experience for all undergraduates at UWL. Sample degree plans include Gen Ed placeholders to ensure completion of the general education requirements. Courses may be rearranged to fit the needs or recommendations of the student’s program of study. Gen Ed courses may be taken during winter term (January between the semesters) and summer to reduce the course load during regular terms (fall and spring). Students should consult with their advisor and/or the assistant to the dean of their college for assistance with course and schedule planning. Refer to the general education requirements for more specific details.

Note: at least 40 credits of the 120 credits required must be earned at the 300/400 level.

This sample degree plan does not establish a contractual agreement. It identifies the minimum requirements a student must successfully complete, to qualify for a degree, in a format intended to assist the student plan their academic career. Actual degree plans may differ.

Year 1
FallCreditsSpringCredits
CST 110 (Gen Ed Literacy-Oral)3CST 1903
Gen Ed Self & Society3ENG 110 or 112 (Gen Ed Literacy-Written)3
HIS 101, 102, or ARC 200 (Gen Ed World Hist)3102+ Level Gen Ed/SAC Core Language13-4
Gen Ed Arts2-3Gen Ed Arts2-3
Gen Ed Math4Gen Ed Health & Well-Being3
 15-16 14-16
Year 2
FallCreditsSpringCredits
CST 2713CST 2743
Gen Ed Natural Lab Science4Organizational & Professional Comm. Emphasis Elective3
Interpersonal Communication Emphasis Elective3Minor Course3
University Elective3SAC Core Course3
CST 370 or 3743University Elective3
 16 15
Year 3
FallCreditsSpringCredits
CST 3013CST Elective3
Minor Course3CST 4983
Gen Ed Elective3Minor Course3
SAC Core Course3University Elective3
Gen Ed Hum-Lit3CST 4713
 15 15
Year 4
FallCreditsSpringCredits
CST 4993Minor Course3
Minor Course3Minor Course3
Gen Ed Minority Cultures3Gen Ed Global Studies3
CST Elective3Gen Ed Elective3
Advocacy & Cultural Criticism Emphasis Elective3SAC Core Diversity Course3
 15 15
Total Credits: 120-123
1

SAC Core Humanities and Fine Arts Tracks require 102+ level language. SAC Core Language Track requires 202 level language. Students unprepared for 202 level will need to complete prerequisite course work.

Back to Top